Delcan

World Renowned Firm Taps Blade for Global Brand Update

As an integral part of marking their 50th Anniversary, Delcan decided to upgrade its branding while, at the same time, using the opportunity to integrate their growing network of companies worldwide. Although Blade's efforts cannot be credited with Delcan's phenomenal growth since the new branding was introduced, the fact is, the company has doubled in size two years ahead of projections.

Bradosol

A Quiet Brand Gets a Loud Refresh

One of Canada's most recognized, but quietly promoted brands of throat lozenges, was an opportunity for re-invention waiting to happen. Pharma Vinci (Denmark), the brand's owner, developed new packaging and then retained Blade to create and execute a coordinated B2B and consumer campaign.

Listen to the Bradosol Radio Ad:

Premier Ceramics

Making a Twenty-Year Old Look Young and Hip

For over 20 years, Premier Ceramics had prided itself on offering a dazzling array of imported ceramic tiles backed by equally impressive customer service. But the company's brand imagery and messaging did not reflect these core values. Blade quickly audited and then re-invented the Premier Ceramics brand to be more energetic, more contemporary and with a greater emphasis on the customer right in the tagline "We place you first."

Kodiak

Celebrating 100 years of hard work

When Kodiak was preparing to leverage its one hundred year anniversary, Blade was retained to develop the complete range of marketing and sales support materials to promote the momentous occasion. From catalogues to print ads and point-of-sale materials, we delivered.

Children's Aid Foundation

A proud partner for kids at risk

For four years now, Blade has been the CAF's creative partner working to raise money for kids who need help. This pro bono assignment always stirs the creative juices here at the agency.

Listen to the Children's Aid Foundation Radio Ad:

Greenpark Homes

From low rise residential to high rise condominiums, without missing a beat

When Greenpark Homes expanded its product offering by entering the downtown condominium market, Blade evolved the brand seamlessly. The most recent project has just been announced with this billboard on Yonge Street north of Davisville.

Listen to the Allure Radio Ad:

Canadian Springs Water

Bringing the water cooler to life

The office market was a key battleground for Canadian Springs, and the brand needed a fun and memorable spokesperson. Blade created Calvin Cooler to carry the brand's updated message that drinking better water is better for business.