Urban condo market entry, located in Downtown East Toronto, from a traditional suburban low rise home builder.
Starting Up Case Study
Axiom Condominiums by Greenpark
Raising the Cache of Downtown Toronto East
Overcoming the clutter in Toronto’s Downtown Condo market was the central challenge our branding campaign had to achieve. Our key insight centred on how AXIOM was not just another condo. This was a Greenpark condo from a developer/builder we had already positioned as “raising the standard of condominium living.” High bar to set particularly for yourself.