Urban condo market entry, located in Downtown East Toronto, from a traditional suburban low rise home builder.

Starting Up Case Study

Axiom Condominiums by Greenpark


The Challenge

Raising the Cache of Downtown Toronto East

Overcoming the clutter in Toronto’s Downtown Condo market was the central challenge our branding campaign had to achieve. Our key insight centred on how AXIOM was not just another condo. This was a Greenpark condo from a developer/builder we had already positioned as “raising the standard of condominium living.” High bar to set particularly for yourself.

True Downtown Living 2

Greenpark Condominiums


The Strategy

Taking Ownership of Local Amenities

We felt strongly that, given our market insights, AXIOM would capture people’s imagination if it redefined Downtown Toronto East as vibrant, accessible and safe. Plus, the condo’s features and proximity to awesome lifestyle amenities, like St. Lawrence Market and its kick ass walk score nearing 100%, this was not just any condo. This was True Downtown Living. View Website.

The Result

Phase One Sold Out within a Few Months

Cheeky print ads mixed with online motion picture branding and targeted TV ads supported by email marketing sparked a huge outpouring of interest among brokers and buyers. Phase One sold out within a few months with Phase Two following right behind.

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