Maker of over 60 health and wellness supplements sold through independent and small chain health food stores throughout North America.
Moving Up Case Study
Bell Lifestyle Products
The Brand had Serious Growth Potential
After nearly 20 years in the health supplement business, Bell Lifestyle was facing a cooling market, more sophisticated competitors and an ageing buyer base. Despite large budgets for traditional media, the brand was underperforming. A generational shift in this family business was bringing new energy and fresh ideas to the table.