“Blade’s honest and unique approach instantly gave us the confidence we had chosen the right agency, and we never looked back. We launched with confidence and have been growing consistently.” — Adam DiFulvio, President

Starting Up Case Study

Canada Swim School


The Challenge

Take a Quebec-Based Brand and Re-invent it for All of Canada

With a unique business model that employed rented hotel pools, an easy-to-use online booking system and a powerful teaching approach, the Montreal Institute of Swimming was a roaring success. But would it work in the Toronto area and eventually nationwide?

Live. Love. Swim.

Canada Swim School


The Strategy

To “Go National” the New Brand had to “Look National”

After reviewing the marketplace and conducting a fulsome Brand Strategy Workshop, Blade determined that the new enterprise had to look “national.” The new school had to possess a tone of confidence that was irresistible to parents who wanted their kids to learn swimming because they loved it. And learn it fast! The Canada Swim School was born. View Website.

The Result

Robust Bookings for All Programs in the Toronto Area

Blade created the national-style logo and tagline “Live. Love. Swim.” We designed and launched a fully integrated website and updated the corporate video. The launch powerfully communicated the energy, kid-centric vibe and passion of the people who created MIS and made it succeed. In Toronto, bookings soared and the launch of CSS was a swimming success.

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Canada Swim School

Live. Love. Swim.