Brand re-alignment and focused deployment for a venerated global real estate brand entering an established sector, seeking to re-define the category.

Moving Up Case Study

Coldwell Banker
Real Estate Management Leaders


The Challenge

The Property Management Market Needed a Leadership Brand

The property management industry is undergoing major changes as a result of new government regulations and higher performance expectations from residents and developers. No brand operating in this space had the gravitas to elevate the industry and grow the market.

Introducing Coldwell Banker Real Estate Management Leaders

Coldwell Banker REML


The Strategy

Seamlessly Evolve a World-Class Brand and Launch it Aggressively

Ermidio Alves, an accomplished property management professional had enlisted the world class Coldwell Banker brand to partner with him in creating that market-leading player. Introducing this new kind of Coldwell Banker, required the company look successful right away. Blade recognized that evolving the global CB brand was the only option. View Website.

The Result

A Chorus of Positive Feedback and Rapid Enlistment

The brand extension Blade developed, in near record time, included a website, print collateral pieces, print ads, a corporate video, trade show display and a host of other materials. Together, they helped quickly enlist other property managers who are now operating under the Coldwell Banker Real Estate Management Leaders banner.

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