Family-owned construction firm specializing in large scale commercial and residential projects throughout the Greater Toronto Area.

Moving Up Case Study

New Generation Group


The Challenge

A 50 Year Old Brand that Didn’t Really Exist

With a quiet reputation for delivering quality work in the construction sector, New Generation was a company without a brand. A new generation of management was asserting its growth agenda and updating the brand was a key objective. The challenge: Make a construction trade dazzling in the hopes of generating higher awareness and more leads.

The Strategy

Let the Work Speak for Itself

New Generation’s client list and project dossier was a veritable who’s who of major shopping malls, luxury condos and landmark institutions. Our view was to let the work speak for itself in stills and motion picture media. To set the stage for that content, we first created modern brand imagery and narrative. View Website.

The Result

Growth Across the GTA

The launch of the New Generation brand was a dazzling success with local GTA recognition soaring and leads coming in from all across the country.

We Get It Done

New Generation Group

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