“We wanted the best of the best for our biggest project yet in Burlington. After meeting Blade we were thoroughly impressed and they’ve delivered with great work. Cool, progressive … and the results, especially with sales, have been fantastic.” — Vince Molinaro, President

Starting Up Case Study

Paradigm Condominiums


The Challenge

Raising the Standard of Burlington Condos

Burlington-based developer Molinaro Group was about to launch a new condo in an area of the city that was not known to be attractive to residential living. The brain trust at Molinaro strongly believed that a new kind of condo – fully loaded with amenities, close to transit and only a short walk to downtown – could be a success, if the branding was right.

The Success Story Continues

Paradigm Condominiums


The Strategy

Elevate an Under-Appreciated Location

We saw this new condo as more than just bricks and mortar. This development could usher in a new standard of condo living in Burlington, provided we elevated it’s under-appreciated location and connect it to the residence. “Paradigm – Midtown Burlington” was born. View Website.

The Result

Rapid Sellout. Award Winning Creative.

Rapid sales in Phase One led to a quick launch of Phase Two, with Phase Three soon to follow. Award winning print and TV creative also cemented Molinaro Group’s leadership role in the Burlington market, which continues to heat up.

The Trilogy Is Complete

Paradigm Condominiums

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