Rapid development, creation and launch for next level automotive car care brand whose ambition is to reinvent the sector with a new customer centric model.

Starting Up Case Study

Simplicity Car Care


The Challenge

How Do You Disrupt the Entrenched Car Care Sector?

The car care sector is a crowded and often cut-throat marketplace with many old school operations that are less than client-centric. The entrepreneurs behind a new kind of car care centre wanted a brand that was “the silicon valley of the car care business.” It had to be sophisticated, confident and energetic. Most of all, it had to be simple so customers could get the help they needed quickly and easily.

The Strategy

KISS! Keep it Sweet and Simple!

During the Brand Strategy Workshop we conducted at Blade, we heard some key takeaways. First, the new brand had to change the conversation about car care, industry-wide. It had to be all about simplifying the customer experience. Keeping it simple is stress-free, easy, and even fun. View Website.

The Result

A Winning Brand that Continues to Grow

After the strategy was agreed upon, one name hit the mark. Simplicity was the unanimous choice. From logo to messaging, from web design and deployment, to retail store persona and even through to the Franchise marketing materials, Blade delivered a winner, again.

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