Monthly Archives: May 2011

On May 26, 2011, Christie Norrish wrote:

Why Cyberslacking Increases Productivity At Work…

I recently read an article in the March issue of “Toronto Life” that really sparked an interest…and I have to say, a bit of relief. It was titled “Not safe for work: Why cyberslacking makes you the company’s most valuable employee” written by Jesse Brown. The basic premise is that …

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Posted in Branding
On May 12, 2011, Patrick McGovern wrote:

Brand Community Marketing Works in Politics, Too!

Green Party buttons

When does fewer overall votes count as a major leap forward in politics? When you’re the Green Party of Canada, and you just made history by installing your party leader as the first-ever elected Green member of the Canadian House of Commons. At the start of the 2011 Federal election, …

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Posted in Branding
On May 7, 2011, Brian Walker wrote:

How Brand Community Marketing Saved Apple

These days, the prevailing marketing wisdom seems to be “When in doubt, copy Apple.” You see it everywhere from TV ads and print ads, right down to the knockoff product designs stretching across the aisles at Best Buy. Yes, ever since the debut of the iPod in 2001, Apple has …

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Posted in Branding