Monthly Archives: June 2011

On June 28, 2011, Wayne S. Roberts wrote:

Strange Soda Pop Tales

The world needs a kooky soft drink. Nowadays, soft drinks can be so antiseptic, clinical and lacking that quaint charm you would have experienced drinking Ayer’s Sarsaparilla – “For the Blood”. So here at Blade, we have decided to reach out through the blog-o-sphere and seek out a beverage account. …

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Posted in Branding
On June 13, 2011, Nancy McGovern wrote:

Bran Communities?! – Can’t we all just get along?

What’s all this I hear about Bran Communities? I consider myself a health-conscious individual and I always include a variety of fresh fruits, vegetables and/or grains when I plan meals for myself and my family. Recently, the US Food and Drug Administration has re-vamped the food pyramid concept of meal …

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Posted in Social Trends Tagged
On June 6, 2011, Kate Roberts wrote:

George Brown College – Delivering on the promise of the brand

Last year when I started thinking about post-graduate education in Marketing and Event Planning, I was immediately drawn to the city college, ‘George Brown’.  I had seen their colour coded ads in the subway for months with smiling professionals wearing the colour of their course; yellow chef jackets for culinary …

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Posted in Branding