Monthly Archives: July 2011

On July 29, 2011, Christie Norrish wrote:

Building Brand Communities With New Media

”Audiences … don’t have time to be bored or brow beaten by orthodox, old-fashioned advertising. We need to stop interrupting what people are interested in and BE what people are interested in.” Craig Davis, Chief Creative Officer, J. Walter Thompson. In my view, the essence of this remark relates directly …

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Posted in Branding
On July 22, 2011, Brian Walker wrote:

Web/Mobile Branding: Are you doing it wrong?

Think fast: How long does the homepage of your website take to load on a 56k modem? How long on a basic cable or DSL connection? What about on a smartphone? Do you know? Does your web development team? Do they care? When building your online brand community, your website …

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On July 14, 2011, Patrick McGovern wrote:

The Crowd On the Cloud is Us.

It’s a downpour! As an advertising exec, I am on the comp lists of numerous business magazines and IT publications. In the last few months almost every one that lands on my desk has featured a cover story on “Cloud Computing.” It’s a virtual deluge, you might say (if you …

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Posted in Branding
On July 4, 2011, Wayne S. Roberts wrote:

Canada – A Brand Community in Progress

Fellow Canada Lovers! Are we lucky or what? “What a country,”  I often tell complete strangers at farmer’s markets, shopping malls or pubs. “Yes, it is a lovely country,” they almost always reply. Then they ask me where I’m from. “I’m from here. And I still think it’s a great …

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On July 4, 2011, Wayne S. Roberts wrote:

Pop goes the Spruce Beer

As a native Quebecer, my affinity for the essence of fir trees mixed with bubbles and sugar is a time-tested right of passage. Have you got your favourite Soda Pop tale, or an advertising sample or suggestion for us to have a look at?

Posted in Branding