Monthly Archives: February 2012

On February 29, 2012, Brian Walker wrote:

Brand Debt

Fulfilling your brand promise is key to maintaining and growing your brand. Done properly, you will be increasing the value of your brand. What happens though, when you fail to follow through with your brand promise? You incur Brand Debt. Brand Debt is the concept of treating your brand community …

Read More →

Posted in Branding Tagged ,
On February 21, 2012, Nancy McGovern wrote:

Shouldn’t Every Day Involve Your Dearest Brand Community?

So here we are, 3 years later and celebrating another glorious Family Day, brought to us by our kind government folk.  Ideally, a blissfully domestic breakfast was enjoyed yesterday across this great province, in which families gathered to appreciate their shared values.  Coincidentally today, Tuesday, is Pancake Day, or in …

Read More →

Posted in Social Trends Tagged
On February 17, 2012, John Dietrich wrote:

Five Pointers for a Better Business Blog

With modern branding, engagement is everything. But just having a business blog will not necessarily give you the return on investment that you are looking for. Think of your business blog as an extension of your marketing plan. Follow these five pointers and start getting the results you want. Focus …

Read More →

Posted in Branding
On February 5, 2012, Patrick McGovern wrote:

A Refreshing View of the Ad Game: The Avengers Model

Advertising was the talk of the town last week in Toronto. In numerous venues, the “thought leaders” of the local ad industry (not to mention a bevy of their thought followers) gathered to celebrate Advertising Week 2012. Being a proud participant in the industry myself, I was glad to be …

Read More →

Posted in Integrated Marketing