Author Archives: Chris Lennox

On April 12, 2012, Chris Lennox wrote:

Ruffled Feathers – Branding of the Toronto Blue Jays

jays-logos

When your brand image appears to be waning, a complete brand revamping can seem like the best solution. In 2004, The Toronto Blue Jays and their owners (Rogers Communications) did just that, by completely overhauling The Blue Jays brand. They shortened their name to its long-time slag moniker “The Jays”, …

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On January 27, 2012, Chris Lennox wrote:

On-The-Go Touchpoints

Over the past few years, kiosks have become a marketing touchpoint for media-saturated consumers. We see more and more digital kiosks on a daily basis, whether it’s a DVD rental service, a self-checkout in the supermarket or a digital camera / cellphone vendor at the Airport. As advertising professionals, we …

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Posted in Branding
On September 9, 2011, Chris Lennox wrote:

Google+ … The NEW Social Network that isn’t for your brand … yet.

In June, Google launched a sweet new social network known as Google+. Although the search engine giant has attempted social networking in the past (Buzz and Wave) ‘Plus’ really seems to hit the mark. Why is this new social haven so dang special you may ask? For starters, it’s not …

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Posted in Branding