Author Archives: Christie Norrish

Gamification is a growing trend that could be considered an important element of brand engagement strategies, particularly for those of us who are focused on building and maintaining a brand community. It typically involves applying game-like mechanics to otherwise non-game applications to convert users into players, create fun and engaging experiences, motivate …

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Content is King. This is certainly not a new phrase, and it may prompt debates over its validity. But I have recently found more contextual meaning for it that directly relates to my experience working on large, multi-faceted and complex web projects. Design: Important and awesome, but…. It can be …

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Every year, the most popular and talked-about topics almost always make their way to Halloween costume status.  This year, parties will be teeming with Charlie Sheen, Anthony Weiner and Kate Middleton, a few of the most popular social media themes of 2011. With Halloween right around the corner, I decided …

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With social media becoming an increasingly essential element in branding, marketing and even our personal lives, how can you avoid the anxiety of feeling lost, confused or losing out on exposure and/or sales. Before answering any questions about the payoff, it would best if you asked even more basic questions …

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”Audiences … don’t have time to be bored or brow beaten by orthodox, old-fashioned advertising. We need to stop interrupting what people are interested in and BE what people are interested in.” Craig Davis, Chief Creative Officer, J. Walter Thompson. In my view, the essence of this remark relates directly …

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