Author Archives: John Dietrich

On March 21, 2012, John Dietrich wrote:

UV2 TV Pre-Launch

Greenpark Homes latest condo development, UV2, in Markham, wanted to tell the Greater Toronto Area it “has it all”. Blade created a 30 second TV spot showcasing UV2′s features & amenities. The agency also arranged for the talent to perform double duty, employing her visage in a print and online …

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Posted in Branding
On March 20, 2012, John Dietrich wrote:

We’ve Done it Again!

Foodservice & Hospitality magazine’s March 2012 issue features  “The Divine Nine Tips for a Better Social Media Strategy;” anew article authoured by Blade President, Wayne S. Roberts.  Download a copy of the article, by clicking on the image below!  

Posted in Branding
On March 20, 2012, John Dietrich wrote:

RIC Centre Brand Launch

Blade recently teamed up with Mississauga’s RIC Centre for the launch of a new program to help entrepreneurs in the Science, Technology, Engineering, and Mathematics (STEM) fields develop airtight business plans and secure up to $30,000 in seed financing. RIC Centre needed a brand identity and fast. It also needed …

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Posted in Branding
On February 17, 2012, John Dietrich wrote:

Five Pointers for a Better Business Blog

With modern branding, engagement is everything. But just having a business blog will not necessarily give you the return on investment that you are looking for. Think of your business blog as an extension of your marketing plan. Follow these five pointers and start getting the results you want. Focus …

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Posted in Branding
On November 29, 2011, John Dietrich wrote:

The Value of Value Added Content

Sometimes, marketers forget the most important thing consumers are looking for when they purchase a product or service is: Value! Whether you run a donut shop or a digital widget outfit, your customers come to you because they have a need or desire for what you offer. They value your …

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Posted in Branding