Author Archives: Nancy McGovern

On May 14, 2012, Nancy McGovern wrote:

Remembering The Importance Of Sharing

Eli Bay Portrait

For my first act in taking on the Health and Wellness category of the Blade Blog it seemed natural to type “Health and Wellness” into the Googlebox and see what would come up. The top-ranked site was morethanmedication.ca, created by the Pharmaceutical conglomerate Pfizer. I was initially suspicious of this …

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Posted in Social Trends Tagged
On February 21, 2012, Nancy McGovern wrote:

Shouldn’t Every Day Involve Your Dearest Brand Community?

So here we are, 3 years later and celebrating another glorious Family Day, brought to us by our kind government folk.  Ideally, a blissfully domestic breakfast was enjoyed yesterday across this great province, in which families gathered to appreciate their shared values.  Coincidentally today, Tuesday, is Pancake Day, or in …

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Posted in Social Trends Tagged
On December 15, 2011, Nancy McGovern wrote:

Carrot Cake Community Muffins… With a Surprise!

The holidays are all about connecting and engaging with your most important community: friends and family. Whether these decadently- delicious muffins are dressed up as a gift, or offered at get-togethers over the holidays, they are virtually guaranteed to win converts to the carrot cake lovers community. They’re also great …

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Posted in Social Trends Tagged
On October 25, 2011, Nancy McGovern wrote:

Caesar Salad – The Ultimate Brand Community Builder

Sharing a good meal is a great way to build a relationship. From Blade’s perspective on branding, that’s how you build a community. This month, I will share my favorite Caesar Salad recipe. This recipe is not shy on garlic, but I find that it is not offensive to those …

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Posted in Social Trends Tagged
On August 24, 2011, Nancy McGovern wrote:

Brand Values and Cous Cous

Brand Values and Cous Cous At Blade Creative Branding we assign a high value to good food and nutrition.  The branding executive has to have high quality fuel to maintain a sharp mind and vigorous attitude in order to tackle tough branding conundrums. Here is a tasty, nutritious salad that …

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Posted in Social Trends Tagged