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Author Archives: Patrick McGovern
What’s The Purpose Of Integrated Marketing? That’s Simple: Integrity.
Integrated is a hot word in marketing these days. Lots of people want to say they practice integrated marketing. But when you engage them on the topic it seems they’re talking about different things. Is it combining social media with search engine marketing? Coordinating online and offline activities? Or is …
Posted in Integrated Marketing
Tagged Brand Integrity
A Refreshing View of the Ad Game: The Avengers Model
Advertising was the talk of the town last week in Toronto. In numerous venues, the “thought leaders” of the local ad industry (not to mention a bevy of their thought followers) gathered to celebrate Advertising Week 2012. Being a proud participant in the industry myself, I was glad to be …
Posted in Integrated Marketing
The Crowd On the Cloud is Us.
It’s a downpour! As an advertising exec, I am on the comp lists of numerous business magazines and IT publications. In the last few months almost every one that lands on my desk has featured a cover story on “Cloud Computing.” It’s a virtual deluge, you might say (if you …
Posted in Branding
Brand Community Marketing Works in Politics, Too!
When does fewer overall votes count as a major leap forward in politics? When you’re the Green Party of Canada, and you just made history by installing your party leader as the first-ever elected Green member of the Canadian House of Commons. At the start of the 2011 Federal election, …
Posted in Branding