Author Archives: Wayne S. Roberts

Wayne S. Roberts

About Wayne S. Roberts

Wayne brings to Blade’s clients over 20 years of award-winning experience in strategic branding, creative advertising and innovative online solutions. His industry background runs the gamut from high technology to apparel, from real estate development to premium beer. His commitment to straight talk and building collaborative relationships with clients is a defining characteristic of Blade Creative Branding, the agency he founded in 1991.
On April 10, 2012, Wayne S. Roberts wrote:

Will Embracing Social Media Help Build Your Brand Community?

In October of 2011, Blade President and Creative Director, Wayne S. Roberts, was honoured to be part of National Bank’s Annual Correspondent Network Conference. Held in Niagara-on-the-Lake, the weekend event featured an afternoon session on Social Media where Wayne presented Blade’s take on its impact on modern branding. The presentation …

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Posted in Branding
On January 16, 2012, Wayne S. Roberts wrote:

Mayan Schamayan – Let’s Do Some Branding!

Well, the year to end all years (apparently) is well underway. At Blade, we’re preparing for the end of the Earth by focusing our efforts on making our clients’ brands even more relevant and memorable, just in case the Mayans got it wrong. Call us wide-eyed optimists, but it’s either …

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Posted in Branding
On December 23, 2011, Wayne S. Roberts wrote:

Happy Holidays from Blade

This week’s blog, predictably, is about the true spirit of Christmas. But with that less than predictable Blade twist. Happy Holidays and all the Best in 2012!

Posted in Branding
On December 19, 2011, Wayne S. Roberts wrote:

Blade Branding is PROFIT-ing

Blade Branding was recently featured in PROFIT magazine as we shared our insights on social media. “Are you excited about social media yet? It can be a lot like first-time sex: everyone’s eager to try it, but no one’s sure how to do it. And when it’s over, the general …

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Posted in Branding
On August 15, 2011, Wayne S. Roberts wrote:

Rating Facebook or Wither Facebook?

An interesting piece from the August 3, 2011 Globe and Mail prompted me to think about media convergence, intrusive advertising and the dawning of Facebook’s demise. The article was mostly about trumpeting a credible rating system to measure Facebook ads. This is overdue and very much welcomed. But I have …

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Posted in Branding