Blade Creative Branding | Green Room

Remembering The Importance Of Sharing

Nancy McGovern — Mon, 14 May 2012 19:18:09 +0000

For my first act in taking on the Health and Wellness category of the Blade Blog it seemed natural to type “Health and Wellness” into the Googlebox and see what would come up. The top-ranked site was morethanmedication.ca, created by the Pharmaceutical conglomerate Pfizer. I was initially suspicious of this …

What’s The Purpose Of Integrated Marketing? That’s Simple: Integrity.

Patrick McGovern — Mon, 07 May 2012 04:11:59 +0000

Integrated is a hot word in marketing these days. Lots of people want to say they practice integrated marketing. But when you engage them on the topic it seems they’re talking about different things. Is it combining social media with search engine marketing? Coordinating online and offline activities? Or is …

Ruffled Feathers – Branding of the Toronto Blue Jays

Chris Lennox — Thu, 12 Apr 2012 21:58:26 +0000

When your brand image appears to be waning, a complete brand revamping can seem like the best solution. In 2004, The Toronto Blue Jays and their owners (Rogers Communications) did just that, by completely overhauling The Blue Jays brand. They shortened their name to its long-time slag moniker “The Jays”, …

Will Embracing Social Media Help Build Your Brand Community?

Wayne S. Roberts — Tue, 10 Apr 2012 16:30:43 +0000

In October of 2011, Blade President and Creative Director, Wayne S. Roberts, was honoured to be part of National Bank’s Annual Correspondent Network Conference. Held in Niagara-on-the-Lake, the weekend event featured an afternoon session on Social Media where Wayne presented Blade’s take on its impact on modern branding. The presentation …

Smart Gamification

Christie Norrish — Wed, 04 Apr 2012 19:02:39 +0000

Gamification is a growing trend that could be considered an important element of brand engagement strategies, particularly for those of us who are focused on building and maintaining a brand community. It typically involves applying game-like mechanics to otherwise non-game applications to convert users into players, create fun and engaging experiences, motivate …

UV2 TV Pre-Launch

John Dietrich — Wed, 21 Mar 2012 16:06:28 +0000

Greenpark Homes latest condo development, UV2, in Markham, wanted to tell the Greater Toronto Area it “has it all”. Blade created a 30 second TV spot showcasing UV2′s features & amenities. The agency also arranged for the talent to perform double duty, employing her visage in a print and online …

We’ve Done it Again!

John Dietrich — Tue, 20 Mar 2012 18:32:43 +0000

Foodservice & Hospitality magazine’s March 2012 issue features “The Divine Nine Tips for a Better Social Media Strategy;” anew article authoured by Blade President, Wayne S. Roberts. Download a copy of the article, by clicking on the image below!

RIC Centre Brand Launch

John Dietrich — Tue, 20 Mar 2012 18:21:53 +0000

Blade recently teamed up with Mississauga’s RIC Centre for the launch of a new program to help entrepreneurs in the Science, Technology, Engineering, and Mathematics (STEM) fields develop airtight business plans and secure up to $30,000 in seed financing. RIC Centre needed a brand identity and fast. It also needed …

Updating Your Own Personal Brand

Keith Lingenfelter — Tue, 20 Mar 2012 16:37:58 +0000

In business, updating your brand is crucial to staying relevant and maintaining a competitive edge. Making improvements, even when you’re at the top of your game, is key to long-term success. How your brand is being perceived within its community and what people outside of it are saying, are both …

Do the KONY and Become a Brand Ambassador

Marianne Tasker — Mon, 12 Mar 2012 14:01:06 +0000

Over 50 million people worldwide watched the video KONY 2012 last week alone. By that measure, it has been a successful campaign – although it has also been criticized for being dated (KONY has been on a murderous rampage for years), and highly exploitative of the victims. Hey, better late …