On March 21, 2012, John Dietrich wrote:

UV2 TV Pre-Launch

Greenpark Homes latest condo development, UV2, in Markham, wanted to tell the Greater Toronto Area it “has it all”. Blade created a 30 second TV spot showcasing UV2′s features & amenities. The agency also arranged for the talent to perform double duty, employing her visage in a print and online …

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Posted in Branding
On March 20, 2012, John Dietrich wrote:

We’ve Done it Again!

Foodservice & Hospitality magazine’s March 2012 issue features  “The Divine Nine Tips for a Better Social Media Strategy;” anew article authoured by Blade President, Wayne S. Roberts.  Download a copy of the article, by clicking on the image below!  

Posted in Branding
On March 20, 2012, John Dietrich wrote:

RIC Centre Brand Launch

Blade recently teamed up with Mississauga’s RIC Centre for the launch of a new program to help entrepreneurs in the Science, Technology, Engineering, and Mathematics (STEM) fields develop airtight business plans and secure up to $30,000 in seed financing. RIC Centre needed a brand identity and fast. It also needed …

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Posted in Branding
On March 20, 2012, Keith Lingenfelter wrote:

Updating Your Own Personal Brand

In business, updating your brand is crucial to staying relevant and maintaining a competitive edge. Making improvements, even when you’re at the top of your game, is key to long-term success. How your brand is being perceived within its community and what people outside of it are saying, are both …

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On March 12, 2012, Marianne Tasker wrote:

Do the KONY and Become a Brand Ambassador

Over 50 million people worldwide watched the video KONY 2012 last week alone. By that measure, it has been a successful campaign – although it has also been criticized for being dated (KONY has been on a murderous rampage for years), and highly exploitative of the victims. Hey, better late …

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Posted in Branding