Strategic & Competitive Research Services
Brand Strategy Workshops
An intense, yet energizing session held at our agency with your team and Blade’s senior strategists. Through this vital exercise we explore the core values that inspire loyalty to your brand, we sketch your target audiences through our Key Characters Segment; and we lay the foundation for your brand story.
A focused exercise, for both new brands and new product introductions. Held at Blade, we explore the voice, tone and character you want to present to the world.
Your existing database of customers is an essential resource that helps us understand the attitudes and behaviours of your brand community. Our experienced research team will reach out and engage this audience to learn their thoughts and emotions surrounding your brand or product/service offering.
Ethnographic and Stakeholder Interviews
We don’t have any off-the-shelf answers that will automatically fit your branding and advertising needs. But we know how to ask the right questions to get us there. We focus on internal, external and influencer interviewees to confirm the shared values that define your brand.
Creating a brand strategy that will disrupt the marketplace, and carve out your niche, requires a clear understanding of the landscape. We use a variety of direct and stealth methods to learn the strengths and weaknesses of your competitors.
Go-to-Market Strategies and Plans
An essential deliverable of our Strategic Services is “The Brand Plan”: Straightforward, actionable recommendations, with clearly defined creative tactics, timelines and budgets. From pay-per-click, to digital display, from brand films to on-going account management, the Brand Plan is your blueprint to building and growing your brand community.