“Blade has been a strong partner in updating and redefining our brand providing a full range of branding, advertising and even consulting services that have helped many aspects of our business.” — Roland Jerch, President
Moving Up Case Study
Bell Lifestyle Products
A Legacy Brand In Need of an Update
After over 20 years in the health supplement business, Bell Lifestyle was facing a cooling market, more sophisticated competitors and an aging buyer base. Despite large budgets for traditional print media, the brand was underperforming. A generational shift in this family business was bringing new energy and a desire for a comprehensive brand re-fresh.