“Blade has been a strong partner in updating and redefining our brand providing a full range of branding, advertising and even consulting services that have helped many aspects of our business.” — Roland Jerch, President

Moving Up Success Story

Bell Lifestyle Products


The Challenge

A Legacy Brand In Need of an Update

After over 20 years in the health supplement business, Bell Lifestyle was facing a cooling market, more sophisticated competitors and an aging buyer base. Despite large budgets for traditional print media, the brand was underperforming. A generational shift in this family business was bringing new energy and a desire for a comprehensive brand re-fresh.

The Strategy

Brand Re-Invention with Content & Digital Marketing at the Forefront

Blade collaborated with Bell’s Management Team to re-invent a broad scope of brand elements from packaging to website to sales collateral and more. A key focus was content marketing with a new blog, social media expansion and even a web series featuring Sitara Hewitt. Bell Lifestyle's stronger online presence was supported by an optimized digital ad campaign across North America. View Website.

The Result

Broader Awareness Among a Younger Demographic

Blade’s digital and content marketing approach delivered consistently positive results across all metrics. This helped elevate brand awareness among a growing demographic of younger health supplement users who had been reluctant to embrace Bell Lifestyle prior to its brand update.

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