“Blade’s creative collaboration with Bell Outdoors was nothing short of transformational. We are a new company that looks, feels and sells better than ever.” — Kevin Lavoie, Director of Sales and Marketing
Moving Up Case Study
A crowded market that was starting to ignore the brand.
Bell Outdoors had been around for decades, providing quality hunting and fishing gear to sporting goods retailers across Canada. A family-owned and operated business, Bell Outdoors possessed a host of powerful attributes including premium quality, exclusive imports that were affordably priced. But the company’s branding and sales strategy was more about price than quality. Sales were lagging and interest from vendors was waning.