Moving Up Success Story
Evolve, Engage and Enhance Benzagel’s Brand Character
2021 marked the 10th consecutive year since Benzagel® was first awarded the #1 Pharmacist Recommended OTC brand. As a result, Benzagel’s brand community continues to acknowledge and value the brand’s reputation and dominance in a crowded skincare/beauty market.
Benzagel’s commitment to the brand messaging: “Always there when you need us” required further engagement in a market that continues to grow.
With more young adults stuck within the confines of their family home, the challenge was clear: Highlight the core aspects of Benzagel’s brand character as a companion, demonstrating how and why friendship always wins!