Intelligent design built to exacting standards, the semi-detached homes at Cardinal Heights were planned with the passion for excellence that defines DiCenzo Homes.

;

Starting Up Success Story

Cardinal Heights

The Challenge

Lifting Low-Rise to New Heights

Create and launch a brand and supporting ad campaign to differentiate a new low-rise neighbourhood in the hotly competitive Hamilton market.

The Strategy

Nostalgia and Innovation Enhance an Established Neighbourhood

Rather than inventing an entirely new brand, Blade recommended leveraging the existing neighbourhood – Cardinal Heights. While somewhat familiar, the area was little more than a geographic marker. We brought that marker to life by positioning this infill collection of semis as a new and welcomed arrival in a cherished family neighbourhood.

Cardinal Heights

Early Birds

The Result

Happy Buyers. Happy Client. Happy Hamilton.

Employing “The Innocent” persona, we created a simply beautiful brand with evocative imagery and copy that supported the “new arrival” narrative. Homes sold considerably faster than anticipated by the developer.
Cardinal Heights brochure

Starting Up Success Stories

JC Green Medicinal Cannabis

Premium Quality Hand Crafted Cannabis

Illumina Condominiums

Burlington's New Light

ScanSnap

Document Scanning in a Snap

Ramblin’ Road

Premium Beer from Canada's Only Brewery Farm

Simplicity Car Care

The Car Care Franchise of the Future is Here

Cardinal Heights

Build Your Nest

VIEW ALL SUCCESS STORIES
VIEW MORE