After an energetic Brand Strategy Workshop, competitive review and in-depth discussions with staff and client stakeholders, Blade laid out the plan. First, update the Altech Environmental Consulting brand. Meanwhile, Altech Technology Systems would be re-branded as CHARTech Solutions. Next, the SulfaCHAR and CleanFyre products, already branded by Blade, would be given independent, but connected websites. And the whole works would be presented on one multi-site platform under the CHAR Technologies brand, which Blade created a year earlier.