Offering quality health supplements and sustainable business opportunities, Esprita helps people realize the full potential of their lives.

Starting Up Success Story


The Challenge

​​Launch a New Brand in a Cluttered Market

The American direct selling industry is well-established and yet, new ideas and opportunities proliferate every year. What kind of brand would need to be created to break through and quickly scale to success?

Live Your Legendary Life


The Strategy

​​Target the Fastest Growing Market Segment

Blade focused on creating a brand that appealed to the growing African- and Hispanic-American market. The face of the brand and its National Director of Sales, Johnnie Davis, is a seasoned direct selling professional. His personal life-story was a key brand attribute that we leveraged. Evoking passion, energy and commitment to excellence, Esprita and Johnnie were presented as a new generation of direct sellers offering more than just products and a business opportunity. They offered a Legendary Life.

Catch, Feel and Share The Spirit


The Result

Legendary Success that Continues to Grow

Esprita looked like a winner even before the brand was officially launched. When it did go live in Charlotte, North Carolina in the fall of 2018, enlistment of Associates and customers exceeded already high expectations. The follow-up “Legendary Launch” in Orlando, Florida in early 2019 saw Esprita moving steadily towards its goal as a transformative brand with unlimited potential.
Esprita - Website and Assets

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