Renowned luxury escape home designer and builder reinvents his personal brand and becomes a luxury niche condo developer.

Moving Up Success Story

Hirsh Development Group

The Challenge

Re-invent a Luxury Cottage Builder into an Urban Condo Developer

Simon Hirsh has been a renowned designer and builder of ultraluxe log homes for years, creating spectacular homes that are the envy of cottage goers everywhere. But Simon had ambitions to become a developer of equally high-end boutique condominium projects in the Toronto area. With a premium location in Forest Hill locked down and a classic French Chateau design approved, Simon was ready to go public with his development ambitions.

The Strategy

Enlist the Man to Bring the Company’s Message to Life

When we met Simon, it was clear he was a different kind of developer. One who saw more than just profit in the developments he planned to build. Simon had a story to tell about elegance, environmental and community sensitivity, and his personal commitment to excellence. It was clear only HE could tell that story.


Hirsh Development Group

The Result

A Successful Launch that Captured the Interest of Luxury Condo Buyers

In addition to re-casting Simon Hirsh Designs and Hirsh Development Group with posh new websites, we cast Simon in his own brand motion picture – a platform from which he could tell his story on his own terms. His development company, and signature project at 200 Russell Hill Road, were launched simultaneously to rave reviews and brisk sales, despite the $2.5 million+ price tag for units.

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