Iconic Canadian industrial and lifestyle footwear brand sold nationally through major retail chains.
Moving Up Success Story
Kodiak
The Challenge
Not as Revered as It was Famous
The Kodiak boot brand was an iconic Canadian symbol worn by generations of industrial workers and hipsters alike. While still a broadly known brand, Kodiak was not necessarily as revered as it was famous. More commodity than crusader, Kodiak needed to reinvigorate its mojo.
