Family-owned construction firm specializing in large scale commercial and residential projects throughout the Greater Toronto Area.
Moving Up Case Study
New Generation Group
A 50 Year Old Brand that Didn’t Really Exist
With a quiet reputation for delivering quality work in the construction sector, New Generation was a company without a brand. A new generation of management was asserting its growth agenda and updating the brand was a key objective. The challenge: Make a construction trade dazzling in the hopes of generating higher awareness and more leads.