Strategy

No Road Map? You’re Lost.

Brand Strategy Services

An emotionally inspired yet, clearheaded brand strategy is essential to your success. This brand strategy informs everything you do in creating or updating a brand that your customers will seek out, engage and commit to.

That brand strategy includes your Leading Edge Brand Plan, which contains straightforward, actionable recommendations and clearly defined creative tactics, timelines, and budgets. It’s your blueprint to building and growing your brand community.

At Blade, we use a proprietary approach to develop and implement brand strategies. They include:

Brand Breakthrough Experience

Whether you’re starting a new brand or looking to grow market share for your current brand, Blade’s Brand Breakthrough Experience delivers clarity and direction to help you move forward with confidence. Through this dynamic and focused session, we work with you to:

  • Explore and define the core values that inspire loyalty to your brand
  • Identify your target audiences and what motivates them to join – and stay invested in – your brand community
  • Establish your brand’s character and voice
  • Sketch out your brand story
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Brand & Data Review

Blade conducts a thorough review of your current brand including all market-facing materials and tactics. From iconography to packaging, from website performance to content strategy, we develop a full understanding of your brand. We also review any market or customer data you can share with us.

Stakeholder Interviews
There are no off-the-shelf answers that automatically fit your branding and advertising needs. We ask the right questions to reach those goals. We conduct internal, external and influencer interviews to confirm the shared values that define your brand.

Your customers are a valuable resource that help us to understand the attitudes and behaviours of your brand community. Our experienced team engages your audience to determine their emotions and thoughts surrounding your brand or product/service offering.

Competitive Market Review

Creating a brand strategy that will disrupt the marketplace – and establish your niche – requires a clear understanding of the landscape. Blade looks at the competitive landscape to discover what your brand can learn from other players; and what opportunities exist for disruption. We use both direct and stealth methods to evaluate your competitors’ strengths and weaknesses.

Our Leading Edge Brand Plan strategic process is essential to building on the key truths that define your brand – and the fundamental promises you can deliver on consistently. From this you receive an insightful, prioritized and actionable Strategic Brand Plan which engages you audience and grow your business. Deliverables include:

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Communication Strategy

Knowing what to say, who to say it to, and when and where to say it are the key deliverables of Blade’s communications strategy approach.

Brand Platform

Core values define your brand. They also serve to establish the foundation of your brand platform. That’s the go-to market basis or “stage” on which you first build, and then present your brand story to your audiences.

Brand Identity - Character & Story

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Target Audience Personas

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Naming Workshop

What’s in a name? A name can make your brand and your business. We use focused exercises to explore the voice, tone and character you want to present to the world.

Go-to-Market Tactical Recommendations

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For those companies and organizations who believe their brands have a future beyond the current crisis, now is the time to discover how seeing your brand as a community is transformative.

Video
Brand Edge S2E4

The Virtuous Circle of Your Ecosystem

Duration: 5:35
Article
Brand Community

Thought Leaders Since 2003

5-MINUTE READ
Video
Brand Edge S2E3

Your Brand is a Community

Duration: 7:00